Inside Ferrari: Expanding a Luxury Brand in Asia Pacific

Inside Ferrari: Expanding a Luxury Brand in Asia Pacific

HerbertApplerothAs a part of our ongoing Emerging Leadership Series, IIC Partners has published “Inside Ferrari: Expanding a Luxury Brand in Asia Pacific” an interview with Herbert Appleroth, CEO of Ferrari Australasia. Mr. Appleroth provides us with key insights on the challenges of expanding a luxury brand in Asia Pacific, and offers his unique perspective of the automotive industry.

The interview with Mr. Appleroth explores:

  • Trends that will drive demand for luxury goods in 2015
  • How Ferrari retains high performing talent
  • The current state of the automotive industry
  • The most challenging facet of being CEO of a luxury auto brand

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